Telling red stories well in red tourism: intrinsic logic, practical challenges, and narrative innovation

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Analysis of challenges and innovative strategies in red tourism, suggesting new approaches for cultural inheritance.

Red tourism aims to effectively convey red stories, highlighting cultural inheritance and community engagement.
An interdependence exists between content and carrier, with red stories serving as the essence of red tourism.
Current challenges include insufficient content development and outdated dissemination mechanisms in red tourism.
Four innovative approaches are proposed to enhance red tourism and promote the high-quality development of cultural inheritance.

Wei et al. (2025) studied this question.

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