Research on the Emotion Transmission of Scenic Area Guides in Red Tourism

Red tourism is a learning-based tourism activity, focusing on enhancing tourists' recognition of history and the country through sightseeing. Emotion is an important component of the red tourism experience and also an important means to achieve the functions of red tourism. Interpretation is the main way of emotion transmission in red tourism, but existing research has paid insufficient attention to the emotion transmission of tour guides. Through analyzing the interpretation performance of tour guides in different states of ideal (interpretation competitions) and reality (actual work), observing the work of tour guides, and conducting interviews, this study explores the process of emotion transmission by tour guides and its main influencing factors. The study finds that the emotion transmission of tour guides in red scenic spots goes through three stages: "acquisition - extraction - transmission", and language is the most important tool for tour guides to transmit emotions. However, non-verbal cues and the creation of an interpretation atmosphere will also significantly affect the emotion transmission process. The study provides enlightenment for promoting and ensuring the development of tour guides in red tourism scenic spots and improving the quality of interpretation services.