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August 20, 2025Deleted Journal

An Investigation into the Factors Influencing the Success of Small, Micro, and Medium Tourism Enterprises in South Africa

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MTMakgopa Tshehla

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Overview

This research investigates success factors for tourism SMMEs in South Africa, highlighting strategic capabilities and networking.

Key Points

  • Success of tourism SMMEs hinges on obtaining key strategic capabilities and resources, particularly in the Gauteng province.
  • Data revealed financial resources and market knowledge are essential for enhancing the success of tourism SMMEs.
  • Semi-structured interviews with ten tourism SMMEs were conducted to identify barriers and strategic solutions for success.
  • The findings stress the importance of networking and forming alliances to overcome challenges faced by tourism SMMEs.

Cite This Study

Makgopa Tshehla (2025) studied this question.

synapsesocial.com/papers/68af53ffad7bf08b1eada960https://doi.org/10.35609/gcbssproceeding.2025.1(132)
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