Analyzing the Correlation Between Attitudes Toward Fast Food and its Consumption Frequency Among Young Adults in Indonesia

Fast food is known for its quick preparation process and high content of sugar, salt, and fat. Excessive consumption of fast food has been linked to an increased risk of degenerative diseases, such as obesity, diabetes, and heart disease. Individual attitudes toward food choices, including fast food, can significantly influence the frequency of consumption. This study aimed to analyze the relationship between attitudes and the frequency of fast food consumption among young adults. The research utilized an observational method with a cross-sectional design. A total of 158 participants, aged 19-29 years and residing in Kepulauan Riau, were involved in the study. Data were collected through a questionnaire assessing participants' attitudes toward fast food and their frequency of fast food consumption. The statistical analysis employed was bivariate analysis using the Spearman rank correlation test to examine the relationship between the two variables. The results of the study indicated a significant relationship between attitudes toward fast food consumption and the frequency of fast food consumption (p = 0.001). The correlation coefficient was found to be -0.262, suggesting a moderate negative correlation. This means that individuals with more negative attitudes toward fast food tend to consume it less frequently. Conversely, individuals with more positive or neutral attitudes toward fast food tend to consume it more frequently. In conclusion, the study highlights the importance of attitudes in influencing fast food consumption behavior. Individuals with negative attitudes toward fast food are less likely to consume it frequently, while those with more favorable attitudes tend to consume it more often. These findings suggest that promoting negative attitudes toward fast food, through education and awareness, could potentially reduce its consumption and help prevent associated health risks.