The article reveals effective communication strategies for sports club promotion in social networks, highlighting target audience engagement and content creation.
The article examines the specifics of communication work related to the promotion of a sports club in social networks. Using the example of the experience of promoting the Nizhny Novgorod “Media Football League” from scratch, the authors examine the features of building a content strategy on different platforms, interaction with target audience groups, which is aimed at increasing the involvement and interest of target audience groups. A conclusion is made about the effectiveness of the implemented information strategy, the successful implementation of presentation, entertainment, and communication tasks. Trends in multi-format, multi-platform, and visualization of created content are highlighted
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Bureev et al. (2025) studied this question.
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