Analysis identifies key needs like personalization and technology in modern tourists, suggesting evolving requirements.
The article examines the evolution of modern tourists’ needs, with an emphasis on the requirements for hotel complexes. The purpose of the work is to identify changes in key needs that influence the choice of a hotel. The results of the study confirm that for a modern tourist, personalization, environmental friendliness, personal brand and technology of hotel enterprises have become priority preferences.
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Gusak et al. (2025) studied this question.
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