Amalaki Based Business Initiatives of Rural Women in West Bengal, India

Enhancing Business opportunities as a valuable weapon for women progress and empowerment, particularly for Indian rural women facing economic and challenges. This research paper investigates the innovative influence of Amlabased enterprise mobility on the healthy and prosperous of Rural privilege Women in West Bengal, India. The main objective of this study is to explore and interpretation the Amla based business initiatives led by rural women in five districts of West Bengal, namely Birbhum, Purulia, Bankura, Nadia and Murshidabad. It aims to understand their socio economic impact and potential for sustainable rural entrepreneurship. This study was conducted using mixed method approach, combining surveys, interviews and field surveys across with rural women engaged in Amalaki based enterprises. Data was collected from selected districts in West Bengal to assess economic outcomes and business practices. The study found that seventy eight percent of women reported increases household income levels and self reliance among rural women. Hair oil and juice emerged as the most profitable products. Limited market access and lack of training remain key challenges. Overall, these initiatives show strong potential for promoting rural women’s entrepreneurship. Amla means the sustained, it is the component of Ayurveda remedy which is relieves constipation abdominal pain and enhances immunity. The findings recommend that Amla based enterprise as well as promote financial resilience but also impart a feeling of control and adaptability among rural women in West Bengal. This research paper shows how household community development and holistic wellbeing in society.