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Avoiding Personalization Fatigue: A Heuristics-Based Framework for Retail Digital Commerce

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Introducing a multi-dimensional framework to reduce personalization fatigue, focusing on user well-being and trust.
Key dimensions include personalization density and choice load, aiming to balance user experience and algorithmic relevance.
This framework is grounded in behavioral theory and provides actionable design strategies to enhance user engagement.
A structured methodology using controlled A/B testing helps evaluate interventions, indicating when user fatigue occurs.

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Heuristics-based framework addresses cognitive overload and enhances user engagement in digital commerce.

Bhargav Trivedi (2025) studied this question.

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