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May 11, 2026Open Access

Impact of Personalization Algorithms on Consumer Decision Fatigue and Purchase Decision-Making in Digital Commerce Contexts

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The study aims to investigate the effects of personalization algorithms on consumer decision fatigue and their purchase decision-making processes.
Examined the role of personalization algorithms in digital commerce contexts
Analyzed the interaction between personalized recommendations and decision fatigue
Focused on consumer behavior responses to tailored product options
Personalized recommendations may contribute to cognitive overload in decision-making.
Consumers experience varying levels of decision fatigue influenced by personalized suggestions.
The study highlights the need for a balance between personalization and user comfort.

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Examines how personalization algorithms affect consumer decision fatigue in digital commerce, suggesting a balance is needed for optimal experience.

Nimisa Bhagchandani (2026) studied this question.

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Examines how personalization algorithms affect consumer decision fatigue in digital commerce, suggesting a balance is needed for optimal experience.