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This is a Quantitative Study study.

The Rise of AI-Powered Personalization in Online Fashion Retail: Transforming Consumer Experience and Purchase Decisions

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AI personalization increases customer satisfaction and influences purchase decisions significantly.
Statistical analysis showed a strong relationship between AI-driven recommendations and buying behavior.
The study surveyed 120 respondents to assess engagement levels and trust in AI-enabled platforms.
Addressing data privacy and algorithmic bias is crucial for sustainable success in fashion retail.

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Research reveals AI-driven personalization boosts consumer experience and purchase decisions, indicating a shift in retail dynamics.

S.Jancy et al. (2025) studied this question.

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