What question did this study set out to answer?

This conceptual analysis aims to examine the role of artificial intelligence in shaping consumer behaviour in online shopping.

March 14, 2026Open Access

Artificial Intelligence in Online Shopping: A Conceptual Analysis of Its Role in Shaping Consumer Behaviour

View Full Paper

Ask AI

Bookmark

This conceptual analysis aims to examine the role of artificial intelligence in shaping consumer behaviour in online shopping.
Literature review on AI technologies in e-commerce.
Exploration of frameworks like Technology Acceptance Model (TAM) and Consumer Decision Journey Model.
Analysis of AI-driven personalisation and consumer trust dynamics.
AI technologies, including chatbots and voice assistants, significantly influence consumer decision-making.
The study highlights challenges surrounding data privacy and ethical considerations in AI usage.
Insights are provided on leveraging AI for improved consumer experiences and trust.

No takes yet. Share an insight, caveat, or question.

Conceptual analysis reveals AI enhances online shopping experiences, affecting consumer behaviour and trust.

Vaidya et al. (2026) studied this question.

View Full Paper

Ask AI

Bookmark