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This research aims to understand how artificial intelligence impacts consumer behavior and decision-making processes.

April 22, 2026Open Access

Impact Of Artificial Intelligence On Consumer Behavior_638

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This research aims to understand how artificial intelligence impacts consumer behavior and decision-making processes.
Analyzed existing studies on AI and consumer behavior.
Examined market practices and consumer perceptions.
Explored the balance between AI-driven efficiency and human engagement.
AI influences consumer trust and buying patterns.
Consumers expect personalized solutions from brands.
Challenges include privacy concerns and reliance on algorithms.

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Research demonstrates how AI transforms consumer behavior, suggesting a shift in expectations and brand loyalty.

Nigam et al. (2026) studied this question.

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