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The study aims to explore the effect of AI on consumer buying behaviour specifically on Amazon's platform.

April 12, 2026Open Access

Impact of Artificial Intelligence on Consumer Buying Behaviour in E-Commerce Platform: A Study on Amazon

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The study aims to explore the effect of AI on consumer buying behaviour specifically on Amazon's platform.
Collected primary data using a structured questionnaire from Amazon users.
Analyzed the impact of AI technologies on online shopping experiences.
Examined factors like convenience, product discovery, and customer satisfaction.
AI significantly influences consumer purchase decisions.
Personalized recommendations are a major driver of purchase intention.
Concerns about data privacy and trust affect consumer perception.

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Research examines AI's influence on consumer buying behaviour in e-commerce, highlighting its importance for engagement strategies.

Jayaprasad D. (2026) studied this question.

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