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This research examines how AI shapes consumer behaviour in online shopping environments.

March 14, 2026Open Access

Artificial Intelligence in Online Shopping: A Conceptual Analysis of Its Role in Shaping Consumer Behaviour

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This research examines how AI shapes consumer behaviour in online shopping environments.
Conceptual analysis of AI's role in online shopping.
Review of literature on AI technologies affecting consumer behaviour.
Evaluation of frameworks like Technology Acceptance Model.
AI-driven personalisation enhances consumer engagement.
Ethical considerations and data privacy issues arise with AI use.
Consumer trust is influenced by AI implementation strategies.

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Implication

Conceptual analysis reveals AI influences consumer behaviour through personalisation and predictive analytics, indicating the need for ethical considerations and enhanced consumer trust.

Cite This Study

Vaidya et al. (2026) studied this question.

synapsesocial.com/papers/69b4b9fb18185d8a3980252b https://doi.org/10.5281/zenodo.18979773

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Implication

Conceptual analysis reveals AI influences consumer behaviour through personalisation and predictive analytics, indicating the need for ethical considerations and enhanced consumer trust.

Artificial Intelligence in Online Shopping: A Conceptual Analysis of Its Role in Shaping Consumer Behaviour

Key Points

Discussion

Implication

Cite This Study

Artificial Intelligence in Online Shopping: A Conceptual Analysis of Its Role in Shaping Consumer Behaviour

Key Points

Discussion

Implication

Cite This Study

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