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Exploring the Role and Impact of Cultural Appropriation in the Fashion Industry

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Cultural appropriation often leads to economic exploitation of marginalized groups and cultural devaluation, which causes emotional harm.
The analysis highlights key examples in fashion, such as Gucci's controversial sweater and Dior's perfume ad impact.
Qualitative analysis and theoretical integration reveal unequal power structures behind cultural appropriation in fashion design.
Changes in brand practices toward collaborative models are necessary for protecting cultural autonomy and addressing copyright issues.

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Qualitative analysis reveals cultural appropriation harms marginalized groups in fashion, suggesting new co-creation models.

Yaqi He (2025) studied this question.

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