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August 21, 2025SustainabilityOpen Access

Digital Social Influence and Its Impact on the Attitude of Organic Product Consumers

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Authors

GGGeovanna García-RoldánNCNelson Geovany Carrión-BósquezAGAndrés García-Umaña

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Overview

Quantitative analysis finds that digital social influence alters environmental attitudes among organic product consumers, suggesting targeted marketing strategies.

Key Points

  • Environmental attitudes significantly shape organic product purchasing behaviors, highlighting their influence.
  • Statistical analysis showed subjective norms mediate the connection between environmental attitudes and digital social influence.
  • Using a quantitative, cross-sectional design, 371 organic product consumers provided insights through a questionnaire.
  • Understanding these dynamics may enable effective digital marketing strategies for promoting sustainable consumption.

Cite This Study

García-Roldán et al. (2025) studied this question.

synapsesocial.com/papers/68af55d1ad7bf08b1eadc45dhttps://doi.org/10.3390/su17167563
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Also Consider

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  5. 5Investigating The Role of Influencer’s Perceived Authenticity and Consumer Well-Being on Purchase Intention and Organic Food Consumption Behaviour2025