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September 5, 2025International Journal of Environmental Sciences

Investigating The Role of Influencer’s Perceived Authenticity and Consumer Well-Being on Purchase Intention and Organic Food Consumption Behaviour

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Authors

MKMs. Disha KakkarRSRajan Sharma

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Overview

Quantitative analysis reveals how influencer authenticity affects consumer well-being and purchase intention for organic food.

Key Points

  • Perceived authenticity dimensions significantly improve consumer well-being, influencing purchase intention.
  • The study found that purchase intention strongly predicts actual organic food consumption behaviour.
  • A structured questionnaire analyzed responses from 253 urban respondents in Delhi-NCR, reinforcing the findings.
  • Data were processed using SPSS and SmartPLS-4, highlighting the role of social media in consumer choices.

Cite This Study

Kakkar et al. (2025) studied this question.

synapsesocial.com/papers/68bb42272b87ece8dc958ec2https://doi.org/10.64252/f18q2m19
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Understanding the power of social media influencers in promoting organic food consumption2025
  2. 2How virtual influencers on social media shape consumers’ purchase intention toward organic food: the mediating role of consumer engagement2026 · 2 citations
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  4. 4How influencers’ expertise and attractiveness promote sustainable consumption and organic food purchase intention2026 · 1 citations
  5. 5Digital Social Influence and Its Impact on the Attitude of Organic Product Consumers2025 · 7 citations