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June 12, 2024Cornell Hospitality Quarterly

What Makes Consumers Purchase Social Media Influencers Endorsed Organic Food Products

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Authors

MKMinji KimYonsei UniversityHKHyelin KimUniversity of Nevada, Las VegasZMZihui MaUniversity of Maryland, College Park

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Cite This Study

Kim et al. (2024) studied this question.

synapsesocial.com/papers/68e64f8fb6db6435875e080fhttps://doi.org/10.1177/19389655241256588
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Understanding the power of social media influencers in promoting organic food consumption2025
  2. 2Investigating The Role of Influencer’s Perceived Authenticity and Consumer Well-Being on Purchase Intention and Organic Food Consumption Behaviour2025
  3. 3How virtual influencers on social media shape consumers’ purchase intention toward organic food: the mediating role of consumer engagement2026 · 2 citations
  4. 4How influencers’ expertise and attractiveness promote sustainable consumption and organic food purchase intention2026 · 1 citations
  5. 5Investigating the Impact of Social Media Influencers’ Credibility on Vegan Food Purchase Intentions: An SOR Perspective2025