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This is a Quantitative Study study.

Investigating the Impact of Social Media Influencers’ Credibility on Vegan Food Purchase Intentions: An SOR Perspective

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Analysis shows social media influencer credibility enhances brand attitude and purchase intention for vegan foods.

Positive associations were found between influencer credibility and purchase intention for vegan food.
Parasocial interaction directly affects brand attitude, which mediates purchase intentions towards vegan food.
Study utilized partial least squares structural equation modelling on 210 consumer responses.
Enhancing influencer credibility may improve marketing strategies for eco-friendly vegan food products.

Khurana et al. (2025) studied this question.

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