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Investing in the Digital Era: Determinants of Gen Z's Investment Interest

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Quantitative analysis shows investment motivation and knowledge boost Generation Z's interest, indicating prerequisites for financial engagement.

Generation Z's investment interest is positively influenced by factors such as minimum capital and motivation, enhancing their financial participation.
The analysis revealed significant connections between investment knowledge and the willingness to invest within this demographic group.
This research utilized a quantitative sampling method with 183 Generation Z respondents from Purwokerto, leveraging statistical software for insights.
The outcomes highlight important strategies for enhancing investment engagement among younger generations, necessitating targeted educational efforts.

Denia et al. (2025) studied this question.

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Quantitative analysis shows investment motivation and knowledge boost Generation Z's interest, indicating prerequisites for financial engagement.