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This is a Quantitative Study study.

Factors influencing generation z's green investment interest

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Generation Z's green investment interest significantly correlates with attitude, behavioral control, and knowledge about green investments.
Subjective norms showed an insignificant influence on green investment interest among Generation Z participants.
Data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) based on feedback from 100 students in Malang City.
The study highlights the need for stakeholders to align green investment products with the preferences and knowledge levels of Generation Z.

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This research examines green investment's influence on Generation Z, suggesting tailored strategies around attitudes and knowledge.

Prajawati et al. (2025) studied this question.

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