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This is a Quantitative Study study.

Unveiling effectiveness factors in enhancing sales performance of MSMEs in Yogyakarta Special Region

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Fintech has a positive impact on increasing MSME sales through better access to financing.
Social media significantly enhances sales by promoting interaction with consumers and broadening outreach.
E-commerce effectively improves operational efficiency and expands market reach for MSMEs.
The study employs a quantitative descriptive approach with data from 350 MSME players in Yogyakarta.

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Quantitative analysis reveals that fintech and e-commerce boost sales performance in MSMEs, indicating significant strategies for growth.

Nugraha et al. (2025) studied this question.

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