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September 10, 2025East Asian Journal of Multidisciplinary Research

The Influence of Digital Marketing, Price, and Product Quality on the Competitive Advantage of MSMEs Fashion in Yogyakarta

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Authors

LSLeony Permata SetiawatiUniversitas Mercu Buana Yogyakarta ANAudita NuvriasariUniversitas Mercu Buana Yogyakarta

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Implication

Quantitative analysis shows digital marketing, price, and product quality enhance competitive advantage for MSMEs, suggesting focused improvements in these areas.

Key Points

Digital marketing significantly enhances competitive advantage for MSMEs, showing how crucial online presence is.
Analysis revealed that product quality and pricing strategies also contribute positively to MSME competitiveness.
The research utilized quantitative methods, primarily through questionnaires to gather essential data from the fashion sector.
These findings highlight the need for MSMEs to adapt strategies for better market positioning amid growing competition.

Cite This Study

Setiawati et al. (2025) studied this question.

synapsesocial.com/papers/68c1ac0954b1d3bfb60e4bd5 https://doi.org/10.55927/eajmr.v4i7.273

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Implication

Quantitative analysis shows digital marketing, price, and product quality enhance competitive advantage for MSMEs, suggesting focused improvements in these areas.

The Influence of Digital Marketing, Price, and Product Quality on the Competitive Advantage of MSMEs Fashion in Yogyakarta

Discussion

Member takes

Implication

Key Points

Cite This Study

The Influence of Digital Marketing, Price, and Product Quality on the Competitive Advantage of MSMEs Fashion in Yogyakarta

Discussion

Member takes

Implication

Key Points

Cite This Study

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