A Study on Behavioral Biases Influencing Investment Decisions Among Retail Investors in Bengaluru City

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Quantitative analysis reveals significant impacts of behavioral biases on retail investors' decisions, suggesting a need for targeted training.

Investment decisions are significantly influenced by cognitive biases, particularly loss aversion, which showed the strongest correlation.
In the study, 192 active retail investors from Bengaluru were surveyed, yielding insights into their behavioral patterns.
Statistical techniques such as regression and One-Way ANOVA were employed to analyze the interactions between different biases.
Findings highlight the importance of enhancing investor awareness and implementing training programs for less experienced individuals.

Sachin Gupta (2025) studied this question.

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Quantitative analysis reveals significant impacts of behavioral biases on retail investors' decisions, suggesting a need for targeted training.