What question did this study set out to answer?

This study examines the impact of behavioral biases on retail investors' decisions in Kolkata and the role of financial literacy and awareness in mitigating these biases.

August 2, 2026AnalyticsOpen Access

Behavioral Biases and Retail Investment Decisions in India: The Moderating Role of Financial Literacy and Financial Awareness

View Full Paper

Ask AI

Bookmark

This study examines the impact of behavioral biases on retail investors' decisions in Kolkata and the role of financial literacy and awareness in mitigating these biases.
Primary data collected from 444 retail investors in Kolkata.
Employs Partial Least Squares Structural Equation Modeling (PLS-SEM) for analysis.
Tests the relationship between behavioral biases and investment decisions with moderating effects.
Behavioral biases such as overconfidence, anchoring, herd behavior, and loss aversion negatively affect investment decisions.
Financial literacy and awareness positively influence decision-making.
These factors significantly moderate the effects of behavioral biases on investment outcomes.

Discussion

No takes yet. Share an insight, caveat, or question.

Implication

Randomized trial explores how financial literacy and awareness affect investment choices in Kolkata investors, indicating significant moderating effects.

Cite This Study

Sanyal et al. (2026) studied this question.

synapsesocial.com/papers/6a6eeadb1b0468a7eeab36dd https://doi.org/10.3390/analytics5030026

View Full Paper

Ask AI

Bookmark

Implication

Randomized trial explores how financial literacy and awareness affect investment choices in Kolkata investors, indicating significant moderating effects.

Behavioral Biases and Retail Investment Decisions in India: The Moderating Role of Financial Literacy and Financial Awareness

Key Points

Discussion

Implication

Cite This Study

Behavioral Biases and Retail Investment Decisions in India: The Moderating Role of Financial Literacy and Financial Awareness

Key Points

Discussion

Implication

Cite This Study

Also Consider

Also Consider