Analysis of the Potential of the Competitive Environment in the Manufacturing Industry (On the Example of Small Business)

The article examines the role of the manufacturing industry in the economy, as well as the importance of small businesses in shaping the competitive environment. The author analyzes four companies: OJSC Fanplast, JSC Izoplit, LLC Parizhskaya Kommuna LTD and LLC Timber, examining their financial and organizational indicators in the period from 2020 to 2024. As a result of the study, practical recommendations for small businesses were formulated aimed at increasing competitiveness, optimizing production processes, developing niche markets and enhancing marketing. The conclusion emphasizes the need for an integrated approach to strategic development, which will allow small businesses to successfully adapt to changes in market conditions and increasing competition.