An Examine the Role of Advertising and Promotion on Brand Equity creation at Nestle

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Advertising significantly boosts brand awareness and perceived quality, enhancing consumer loyalty and engagement.
Findings show that social media advertising is the most effective platform for building brand equity.
Quantitative analysis used data from 169 consumers and industry sources to assess brand strategies.
Highlights the necessity of balancing advertising and promotions to maintain long-term brand equity in diverse markets.

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Analysis shows advertising enhances brand equity in Indian FMCG, suggesting the need for balanced strategies.

Gobbilla et al. (2025) studied this question.

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