What question did this study set out to answer?

The study aims to evaluate how individuals' attitudes toward advertising and different types of promotions affect brand equity.

Role of Advertising and Promotion in Brand Equity Creation

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The study aims to evaluate how individuals' attitudes toward advertising and different types of promotions affect brand equity.
Survey conducted with 392 consumers in Iran.
Assessment of attitudes toward advertising and promotions.
Analysis of the relationship between advertising, promotions, and brand equity.
Positive impact of consumer attitudes toward advertising on brand equity.
Nonmonetary promotions were found ineffective on brand equity.
Advertising deficiencies noted in affecting perceived quality and brand associations.

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Survey investigates the impact of advertising attitudes and promotions on brand equity, suggesting improvements for businesses.

Nikabadi et al. (2015) studied this question.

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