The Relevance of Studying Ethical and Deontological Aspects in Pharmaceutical Counseling for Cancer Patients

. Oncological diseases in Kuzbass occupy a significant place in the structure of morbidity and causes of death of the population. Pharmaceutical counseling for cancer patients is an important stage of interaction between a doctor, a pharmaceutical worker and an oncological patient. This process becomes especially relevant when working with cancer patients who need not only qualified medical and pharmaceutical care, but also emotional support. In this regard, the study of ethical and deontological aspects of pharmaceutical counseling for cancer patients is an important and relevant area. Specialized pharmaceutical care for cancer patients includes information and counseling aimed at improving treatment outcomes and is achieved by providing the patient with up-to-date, complete and reliable scientific information based on the requirements of pharmaceutical ethics and deontology, especially in the relationship between a doctor, an oncological patient and a pharmaceutical worker. Aim-the study of ethical and deontological aspects in pharmaceutical counseling of cancer patients. Materials and methods. Scientific approaches were used as research methods: content analysis, sociological, statistical, logical, modeling and forecasting, observation, questionnaires, interviews, surveys, etc. Results. When working with cancer patients, a pharmaceutical worker should be especially attentive to their emotional state. Oncological diseases are often accompanied by fear, anxiety and depression. A pharmaceutical worker can help a patient cope with these emotions by providing them with information about the disease, treatment methods, and possible side effects. However, it is important not to violate the boundaries of the patient's personal space and not cause negative emotions in him. When working with cancer patients, a pharmaceutical worker must take into account the specifics of their condition and needs based on the requirements of pharmaceutical ethics and pharmaceutical deontology. Conclusion. Thus, the study of ethical and deontological aspects of pharmaceutical counseling for cancer patients is an important area that helps pharmaceutical workers improve the quality of their work and ensure more effective interaction with cancer patients.