What type of study is this?

August 25, 2025Jurnal Ilmiah Ilmu Terapan Universitas Jambi|JIITUJ|Open Access

Value-Based Marketing Transformation in Islamic Higher Education: A Multidimensional Analysis of Competitive Development Strategies, Brand Image, and Transformative Student Experiences

View Full Paper

Ask AI

Bookmark

Brand image and value-based marketing strategies significantly enhance university competitiveness, elevating institutional profiles in a global context.
Service quality also plays a key role, quantitatively measured with contributions noted from student transformative experiences in shaping competitive outcomes.
Using structural equation modeling to analyze data from 125 respondents, this approach reveals insightful relationships underpinning marketing in Islamic higher education.
This framework highlights the blend of spiritual principles with marketing strategies, indicating a shift from traditional transactional views towards a more integrative educational model.

Discussion

No takes yet. Share an insight, caveat, or question.

Implication

Quantitative analysis shows brand image and service quality enhance competitiveness in Islamic universities, indicating a new approach to student experiences.

Cite This Study

Mulyono et al. (2025) studied this question.

synapsesocial.com/papers/68af61fdad7bf08b1eae2a27 https://doi.org/10.22437/jiituj.v9i3.43194

View Full Paper

Ask AI

Bookmark

Implication

Quantitative analysis shows brand image and service quality enhance competitiveness in Islamic universities, indicating a new approach to student experiences.

Value-Based Marketing Transformation in Islamic Higher Education: A Multidimensional Analysis of Competitive Development Strategies, Brand Image, and Transformative Student Experiences

Key Points

Discussion

Implication

Cite This Study

Value-Based Marketing Transformation in Islamic Higher Education: A Multidimensional Analysis of Competitive Development Strategies, Brand Image, and Transformative Student Experiences

Key Points

Discussion

Implication

Cite This Study

Also Consider

Also Consider