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This is a Quantitative Study study.

Strengthening private Islamic higher educational image effect to attract prospective students

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Improving institutional image enhances marketing performance, demonstrating its significant role in attracting students.
Survey of 202 leaders in Indonesian private Islamic higher education revealed key insights on marketing effectiveness.
Data collected via online questionnaires analyzed using SPSS and SEM tools provided strong evidence for the model.
Integration of resource-based view and Maqasid al-Syariah theories highlights an innovative approach to educational marketing.

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Survey shows institutional image improves marketing performance in private Islamic higher education, highlighting the importance of competencies.

Riofita et al. (2025) studied this question.

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Survey shows institutional image improves marketing performance in private Islamic higher education, highlighting the importance of competencies.