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August 26, 2025The University JournalOpen Access

Influence of Social Innovation on Organizational Sustainability of Safaricom Kenya Limited

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Authors

BMBenjamin MakaiAlliant International UniversityJNJuliana Mulaa NamadaUniversity of Science and Technology

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Implication

Descriptive analysis reveals social innovation, particularly financial services, significantly impacts Safaricom's sustainability outcomes.

Key Points

  • Access to financial services positively influences organizational sustainability at Safaricom Kenya, with a beta of 0.196 indicating a meaningful effect.
  • Data showed that social contract rebuilding strongly enhances organizational sustainability at Safaricom, with a notable beta of 0.746.
  • Descriptive research design focused on 127 management employees at Safaricom Limited's Nairobi headquarters to assess various impacts.
  • Peer partnerships aimed at market transformation did not significantly impact Safaricom's organizational sustainability, indicating potential for improvement.

Cite This Study

Makai et al. (2025) studied this question.

synapsesocial.com/papers/68af6203ad7bf08b1eae2cd0https://doi.org/10.59952/tuj.v7i2.401
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Also Consider

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