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August 26, 2025The University JournalOpen Access

Influence of Farmers’ Participation on Dairy Marketing Risk Strategy in Farmer Co-Operatives in Kenya

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Authors

JKJoyce Kang’ang’i-MuchiriJNJuliana Mulaa Namada

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Overview

Descriptive analysis shows positive effects of farmer awareness and dairy technology on marketing risk strategies in co-operatives.

Key Points

  • Positive influence of farmer awareness on dairy marketing risk strategy was significant (β=0.430).
  • Cultural practices also contributed significantly to marketing risk strategy (β=0.338).
  • Dairy technology utilization had the highest positive influence on marketing risk strategy (β=0.456).
  • Development of farming systems and research models may help mitigate marketing risks for dairy co-operatives.

Cite This Study

Kang’ang’i-Muchiri et al. (2025) studied this question.

synapsesocial.com/papers/68af6203ad7bf08b1eae2cechttps://doi.org/10.59952/tuj.v7i2.402
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Effect of Strategic Partnerships on Performance of Dairy Farmers Cooperatives in Western Region, Kenya2026
  2. 2Risk perception and risk coping strategies for typical and entrepreneurial dairy farms in Narok-Bomet and Nyandarua counties, Kenya2025
  3. 3Effect of Innovation on Performance of Dairy Farmers Cooperatives in Western Region, Kenya2026
  4. 4The Nexus Between Technology Integration and Financial Performance of Dairy Cooperatives in Mt. Kenya Region, Kenya2025
  5. 5Organizational Strategies for Addressing Barriers to Women’s Participation in Agricultural Cooperatives2025