August 13, 2025

Thrift Clothing Shopping Trends Among Gen Z in Purwokerto: A Case Study

View Full Paper

Ask AI

Bookmark

Authors

AAAlifia Fahda AnisaJenderal Soedirman University NANur Choirul Afif

Discussion

Member takes

Implication

Qualitative case study reveals Gen Z's preference for thrift clothing in Purwokerto, indicating a shift in consumer behavior towards sustainability and social influence.

Key Points

Gen Z values thrift clothing for its affordability and as a means of expressing individuality and environmental consciousness.
Interviews and social media observations uncovered how thrift fashion embodies resistance to fast fashion norms in Purwokerto.
Data was gathered from young consumers and local business owners to analyze shopping behaviors and brand dynamics.
As thrift shopping gains popularity, traditional retailers are challenged to innovate in response to changing consumer expectations.

Cite This Study

Anisa et al. (2025) studied this question.

synapsesocial.com/papers/68af6210ad7bf08b1eae3563 https://doi.org/10.32424/icsema.1.1.147

View Full Paper

Ask AI

Bookmark

Implication

Qualitative case study reveals Gen Z's preference for thrift clothing in Purwokerto, indicating a shift in consumer behavior towards sustainability and social influence.

Thrift Clothing Shopping Trends Among Gen Z in Purwokerto: A Case Study

Discussion

Member takes

Implication

Key Points

Cite This Study

Thrift Clothing Shopping Trends Among Gen Z in Purwokerto: A Case Study

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider