August 13, 2025

The Role of Brand Image in Mediating the Influence of Social Media Marketing on Purchase Intention at Dapoer Raditya

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Social media marketing enhances purchase intention significantly, leading to increased consumer interest.
Brand image serves as a critical mediator between social media marketing and purchase intention, good for marketing strategies.
Associative quantitative research using questionnaires to 100 respondents reveals clear relationships among variables.
Findings emphasize the importance of consistent social media content to establish a strong brand image, thus improving sales.

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Implication

Associative quantitative research shows significant links between social media marketing, brand image, and purchase intention in Dapoer Raditya customers.

Cite This Study

Abi et al. (2025) studied this question.

synapsesocial.com/papers/68af63e9ad7bf08b1eae4935 https://doi.org/10.32424/icsema.1.1.307

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Implication

Associative quantitative research shows significant links between social media marketing, brand image, and purchase intention in Dapoer Raditya customers.

The Role of Brand Image in Mediating the Influence of Social Media Marketing on Purchase Intention at Dapoer Raditya

Key Points

Discussion

Implication

Cite This Study

The Role of Brand Image in Mediating the Influence of Social Media Marketing on Purchase Intention at Dapoer Raditya

Key Points

Discussion

Implication

Cite This Study

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Also Consider