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This is a Quantitative Study study.

October 2, 2025Jurnal Ilmiah Manajemen KesatuanOpen Access

The Effect of Social Media Marketing on Repurchase Intention: Mediating Roles of Satisfaction and Brand Image

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Social media marketing significantly boosts repurchase intention, enhancing customer loyalty in competitive e-commerce.
Results reveal that brand image and satisfaction both positively mediate the relationship between social media marketing and repurchase intention.
Structural Equation Modeling was applied to analyze data from 351 respondents, aged 17 and older, with multiple past purchases.
Findings suggest that effective social media marketing strategies can lead to higher customer loyalty in dynamic markets.

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Implication

Quantitative analysis tackles how social media marketing influences repurchase intention in e-commerce, suggesting brand image and satisfaction are key mediators.

Cite This Study

Jazula et al. (2025) studied this question.

synapsesocial.com/papers/68de84b65b556a9128e1b71e https://doi.org/10.37641/jimkes.v13i5.3765

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Implication

Quantitative analysis tackles how social media marketing influences repurchase intention in e-commerce, suggesting brand image and satisfaction are key mediators.

The Effect of Social Media Marketing on Repurchase Intention: Mediating Roles of Satisfaction and Brand Image

Key Points

Discussion

Implication

Cite This Study

The Effect of Social Media Marketing on Repurchase Intention: Mediating Roles of Satisfaction and Brand Image

Key Points

Discussion

Implication

Cite This Study

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