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This is a Quantitative Study study.

October 2, 2025Jurnal Ilmiah Manajemen KesatuanOpen Access

The Influence of Digital Marketing Strategy, Brand Image and Sales Performance with Customer Loyalty as a Moderating Variable

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Digital marketing strategies and brand image significantly affect sales performance in the online fashion sector.
Customer loyalty did not show a notable moderating effect on the relationship between marketing strategies and sales performance.
The analysis utilized SEM-PLS on data collected from 213 Shopee customers to derive conclusions.
These insights can guide e-commerce platforms in optimizing their marketing strategies amidst competitive market dynamics.

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Implication

Quantitative analysis reveals significant links among digital marketing, brand image, and sales performance in Shopee customers, highlighting customer loyalty's role.

Cite This Study

Istianingsih et al. (2025) studied this question.

synapsesocial.com/papers/68de84b65b556a9128e1b65b https://doi.org/10.37641/jimkes.v13i5.3667

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Implication

Quantitative analysis reveals significant links among digital marketing, brand image, and sales performance in Shopee customers, highlighting customer loyalty's role.

The Influence of Digital Marketing Strategy, Brand Image and Sales Performance with Customer Loyalty as a Moderating Variable

Key Points

Discussion

Implication

Cite This Study

The Influence of Digital Marketing Strategy, Brand Image and Sales Performance with Customer Loyalty as a Moderating Variable

Key Points

Discussion

Implication

Cite This Study

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