November 20, 2024

Factor Analysis Of Purchasing Decisions Kopi Janji Jiwa In Bengkulu City (Factor Analysis of the Purchase Decision of Janji Jiwa Coffee in Bengkulu City)

View Full Paper

Ask AI

Bookmark

Authors

Discussion

Factor analysis reveals significant relationships impacting purchasing decisions in Bengkulu City, suggesting key marketing aspects.

The purchasing decision for Kopi Janji Jiwa scored 4.04, indicating strong customer satisfaction and interest.
Analysis shows a significant and strong correlation between purchasing decisions and factors like product, price, and promotion.
Using Spearman Rank correlation, the research established the relationship between different purchasing decision factors.
Understanding these factors may lead to better marketing strategies for enhancing sales at Kopi Janji Jiwa.

Surya et al. (2024) studied this question.

View Full Paper

Ask AI

Bookmark