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September 10, 2025International Journal of Scientific Research Updates

Determinants of consumer purchasing factors that influence decisions on coffee Shop in West Tanjab District

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Authors

EEEdison EdisonJambi University ASArdhiyan SaputraJambi University RARika Pristian Fitri AstutiUniversitas Bojonegoro

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Implication

This analysis identifies consumer characteristics and examines factors influencing purchasing decisions for coffee shops, indicating key motivators and societal impacts.

Key Points

Purchasing decisions for coffee shops in West Tanjab District are influenced by internal and external factors.
Notable consumer characteristics identify a majority as male, aged 20-24, with a high school education and income between IDR 1,920,000 and IDR 2,940,000.
The research conducted used a purposive sampling method and employed Structural Equation Model, Partial Least Square for analysis.
Understanding these purchasing factors may enable coffee shop owners to better cater to consumer needs and preferences.

Cite This Study

Edison et al. (2025) studied this question.

synapsesocial.com/papers/68c1ac0954b1d3bfb60e4b58 https://doi.org/10.53430/ijsru.2025.10.1.0037

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Implication

This analysis identifies consumer characteristics and examines factors influencing purchasing decisions for coffee shops, indicating key motivators and societal impacts.

Determinants of consumer purchasing factors that influence decisions on coffee Shop in West Tanjab District

Discussion

Member takes

Implication

Key Points

Cite This Study

Determinants of consumer purchasing factors that influence decisions on coffee Shop in West Tanjab District

Discussion

Member takes

Implication

Key Points

Cite This Study

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