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September 5, 2025Formosa Journal of Multidisciplinary ResearchOpen Access

Determining Factors of Consumer Preference to Coffee Shop in Mataram

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Authors

SPSyafira Rifalya PratiwiUniversity of MataramHHHayati HayatiUniversitas Bhayangkara SurabayaTSTaslim SjahUniversity of Mataram

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Implication

Exploratory survey reveals key attributes affecting coffee shop purchasing decisions in Mataram.

Key Points

  • Consumer preferences are influenced by attributes such as price, service quality, and amenities.
  • Conjoint analysis identified that the top preferences include menu quality and facilities like wifi and toilets.
  • Visitors to coffee shops often seek information and rely on recommendations from friends and family.
  • Loyalty programs and discounts are appealing to consumers, enhancing their shopping experience.

Cite This Study

Pratiwi et al. (2025) studied this question.

synapsesocial.com/papers/68bb5f586d6d5674bcd037cfhttps://doi.org/10.55927/fjmr.v4i8.421
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Also Consider

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  1. 1Factors Influencing Consumer Interest in Visiting Coffee Shops in Medan2025
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  3. 3Understanding Coffee Shop Consumer Preferences in Bandung: a Conjoint Analysis Approach for Nama Coffee’s Expansion2025 · 1 citations
  4. 4Differentiation, product quality, and price strategies in influencing purchase decisions at Mataram coffee shops2025
  5. 5ANALYSIS OF GENERATION Z CONSUMER PREFERENCES AT COFFEE SHOPS IN BANJARMASIN CITY2025