Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
October 9, 2025EKONOMIS Journal of Economics and BusinessOpen Access

Factors Influencing Consumer Interest in Visiting Coffee Shops in Medan

View Full Paper
Ask AI
Bookmark
Share

Authors

ALArif Ridho LubisState University of MedanIEIhsan EffendiMedan Area UniversityNANur AisyahUniversity of Mataram

Discussion

Loading...

Member takes

Implication

Analysis reveals service quality and atmosphere drive consumer interest in coffee shops, suggesting improved experiences.

Key Points

  • Consumer interest is most influenced by service quality and atmosphere, highlighting their importance in these establishments.
  • Service quality ranked highest in impact, whereas product quality had a lesser effect on consumer interest in coffee shops.
  • Price and product innovation were found to have insignificant effects, indicating consumers prioritize experience over cost.
  • The study sample comprised 50 respondents who visited notable coffee shops in Medan, providing insights into consumer preferences.

Cite This Study

Lubis et al. (2025) studied this question.

synapsesocial.com/papers/68e70db790569dd607ee6652https://doi.org/10.33087/ekonomis.v9i2.2534
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Analysis Of The Influence Of Store Environment, Product Innovation And Service Quality On Consumer Purchasing Decisions Of Coffee Shop Ming Kopi Medan2024
  2. 2Determining Factors of Consumer Preference to Coffee Shop in Mataram2025
  3. 3Influence of Quality, Service, Atmosphere on Satisfaction via Buying Interest – Season Coffee2025
  4. 4The Role of Purchase Behavior in Consumers' Intent to Revisit and Recommend Coffee Shops in Manila: A Mediation Analysis2024
  5. 5Do Menu Variety, Service Quality, and Store Atmosphere Influence Customer Satisfaction and Revisit Intention?2025