June 10, 2024

The Influence Of Product, Price, Brand Image, And Product Quality On Consumer Purchasing Interest For Oppo Cell Phones At Semaku Ponsel Manna Counter In South Bengkulu

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Analysis reveals product, price, and brand image significantly influence buying interest for OPPO smartphones.

Consumer purchasing interest shows a strong correlation with product quality, price, and brand image, indicating effective marketing strategies.
Multiple linear regression analysis reveals that the combined influence of product factors contributes 71.9% to consumer buying interest for OPPO smartphones.
A sample size of 75 respondents was analyzed, providing insights into consumer preferences and market trends.
Significant variables include product quality and price, suggesting areas for enhancement in marketing tactics.

Kencana et al. (2024) studied this question.

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