Influence of Brand Awareness, Brand Image, and Product Quality on Oppo Smartphone Purchasing Decisions in Sidoarjo

This study aims to determine the effect of brand awareness, brand image, and product quality on purchasing decisions for Oppo smartphones in Sidoarjo. This research method uses quantitative methods, the research population is all consumers of Oppo smartphone users in Sidoarjo, the sampling technique uses simple random sampling, the research sample is 96 respondents. Data collection using questionnaires, data analysis using multiple linear regression analysis. Based on the test results and discussion, this study can be concluded several things, among others, Brand awareness, Brand Image and Product Quality partially affect the purchase decision of Oppo Smartphones in Sidoarjo, and Brand awareness, Brand Image and Product Quality simultaneously affect the purchase decision of Oppo Smartphones in Sidoarjo