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This is a Quantitative study (also classified as: Observational).

Product Quality, Product Design, and Brand Image Influence on the Decision to Purchase a Realme Smartphone in Padang City

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Product quality significantly influences purchase decisions for realme smartphones in Padang City.
Design of the product shows a measurable impact on the consumer's decision-making process.
Brand image does not significantly affect purchasing decisions for realme smartphones.
Data was collected from 150 realme smartphone users using a questionnaire method.

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Quantitative analysis reveals product quality and design affect realme smartphone purchase decisions, suggesting targeted marketing strategies.

Fatmawati et al. (2024) studied this question.

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Quantitative analysis reveals product quality and design affect realme smartphone purchase decisions, suggesting targeted marketing strategies.