Survey reveals significant effects of service quality and product innovation on consumer satisfaction at Rizky Shop in Rajapolah, suggesting engagement strategies.
This research aims to determine the simultaneous and partial influence of service quality and product innovation on consumer satisfactionat the Rizky Shop Rajapolah Tasikmalaya regency. The method usedin this research methodwith a survey approach. The sampling technique used was incidental sampling and samples taken were 100 respondents. The analytical tool used is the multiple linear regression equation. The research results show that service quality and product innovation si,ultaneously have a significanteffect on consumer satisfaction at the Rizky Shop Rajapolah store. Servive quality partially has a significant effect on consumer satisfaction at the Rizky Shop Rajapolah store. Product innovation partially has a significant effect on consumer satisfaction at the Rizky Shop Rajapolah store Tasikmalaya district.
No takes yet. Share an insight, caveat, or question.
Fauziah et al. (2024) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: