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January 1, 2021Journal of Media & Communication

Housewives’ Media Exposure and Reproductive Health Awareness: A Case of Lahore, Pakistan

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Authors

ASAyesha Sadiqa

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Overview

Qualitative research reveals media enhances reproductive health awareness in housewives, suggesting socio-economic factors impact effectiveness.

Key Points

  • Increased media exposure improves reproductive health awareness among housewives in Lahore, highlighting a critical need for education.
  • Data from in-depth interviews with five gynecologists and twenty housewives identify socio-economic conditions as key barriers.
  • Qualitative research methodology applied with purposive and snowball sampling to gather relevant insights from participants.
  • Findings suggest that despite media influence, traditional practices persist, posing health risks to women in this demographic.

Cite This Study

Ayesha Sadiqa (2021) studied this question.

synapsesocial.com/papers/68af66dfad7bf08b1eae624ehttps://doi.org/10.46745/ilma.jmc.2021.02.02.02
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