What type of study is this?

This is a Bibliometric Analysis study (also classified as: Desk Research, Content Analysis).

September 5, 2025TEM JournalOpen Access

The Impact of Customer Lifetime Value in Customer Relationship Management: A Bibliometric Analysis

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Authors

MKMagdalena KuštelegaUniversity of Zagreb IGIva GregurecUniversity of Zagreb LHLarisa HrustekUniversity of Zagreb

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Implication

Bibliometric analysis uncovers the significance of customer lifetime value in enhancing customer relationship management, indicating a gap in research.

Key Points

Customer lifetime value metrics improve understanding of customer loyalty and retention in marketing strategies.
Previous studies on customer lifetime value from 2007 are scarce, highlighting the need for more research.
The analysis utilizes bibliometric indicators to evaluate publishing trends and research productivity.
Findings support higher awareness of customer lifetime value's critical role in customer relationship management.

Cite This Study

Kuštelega et al. (2025) studied this question.

synapsesocial.com/papers/68bb3a3d2b87ece8dc95508e https://doi.org/10.18421/tem143-72

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Implication

Bibliometric analysis uncovers the significance of customer lifetime value in enhancing customer relationship management, indicating a gap in research.

The Impact of Customer Lifetime Value in Customer Relationship Management: A Bibliometric Analysis

Discussion

Member takes

Implication

Key Points

Cite This Study

The Impact of Customer Lifetime Value in Customer Relationship Management: A Bibliometric Analysis

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider