The Influence of Product Quality and Service Quality on Repeat Purchases at the Arsyla Fashion Kids Store

This research aims to examine the influence of product quality and service quality on repurchase behavior at Arsyla Fashion Kids Palopo. A quantitative research design was applied with a sample size of 30 respondents selected through accidental sampling. Data were collected using three techniques: interviews, observation, and questionnaires. The data were analyzed using multiple linear regression with the assistance of SPSS software. Hypothesis testing was conducted through the F-test and t-test, while the coefficient of determination (R²) was employed to assess the explanatory power of the regression model. The findings suggest that both product quality and service quality exert a significant effect on repurchase behavior at Arsyla Fashion Kids Palopo. More specifically, product quality significantly influences repurchase behavior, and service quality likewise demonstrates a significant effect on repeat purchasing decisions.