A Study on Audience Discourse and Emotional Identification of YOLO from the Perspective of Digital HumanitiesBased on Corpus Text Mining of Douban Reviews

The social influence of films is closely related to audience discourse. In the context of film cultural communication, there is growing attention to exploring how audience discourse reflects film reception and social responses. This study employs a corpus linguistics approach, grounded in discourse analysis, identity theory, narrative theory, and feminist theory, to construct a corpus of audience reviews for the film YOLO (You OnlyLive Once) on the Douban platform from February 10 to April 10, 2024. It deeply examines the cognition, attitudes, and underlying emotional identification and value orientations expressed in audience discourse. The findings can provide valuable reference for filmmakers to understand audience needs, optimize creative practices, and promote the healthy development of the film industry.