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A Study of Sentiment Analysis of Moviegoing Reviews and Box Office Performance in the Chinese Comedy Film Market

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The richness of emotional expression in movie reviews slightly influences audience decisions to watch films.
Significant correlations were found between emotionally rich descriptions, especially 'love', and box office performance.
This assessment utilized LDA theme modeling and sentiment analysis to explore emotional tendencies in reviews.
These findings suggest that emotional themes play an important role in the viewing decisions of audiences in the Chinese film market.

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Empirical research reveals significant ties between emotional themes and box office outcomes in comedy films.

Yuanyuan Yin (2025) studied this question.

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